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A TIDY APP
Holdfast app icon

Holdfast

IPHONE · ONE HABIT · NO SHAME

Keep hold of one thing. It reminds you why, in your own words, and stays with you when the pull comes.

Get notified See the moment
TESTFLIGHT · iOS 18+
Holdfast home screen: days kept
One thing, one number, one button. That's the whole home screen.
WHY IT EXISTS

A friend of few words, not a dashboard.

I made Holdfast for myself. A bourbon each evening had quietly become the evening, and I wanted Friday night to mean something again.

Most habit apps count. Holdfast holds. You name one thing, write down why, and it shows up at the hour the pull usually starts, carrying your reasons back to you.

Yours might be the phone in bed, late-night snacking, or scrolling after nine. It works the same.

HOW IT WORKS

A minute to set up. Then it waits.

01
Name one thing.
Just one, said plainly. Stop it completely, or keep it for the days you choose.
02
Write down why.
Your reasons, a note to the moment, a minute of your own voice. Best done on a clear morning.
03
Hold the moment.
When the pull comes, tap I'm tempted. Ten quiet minutes, then an honest check-in.
Setup: choose allowed days
ALLOWED DAYS
Setup: write your reasons
YOUR REASONS
Lock screen reminder showing one of your reasons
7:00 PM, IN YOUR WORDS
THE TEMPTED MOMENT

When the pull comes, slow it down.

The screen goes dark and quiet. A breath first. Then your note, your voice, your reasons, one at a time. Then something to do instead, and a timer with no digits, just a line that settles.

Breathe
1 · BREATHE
A note from you
2 · YOUR NOTE
Your voice memo
3 · YOUR VOICE
One of your reasons
4 · YOUR REASONS
The settling timer
5 · TEN MINUTES
Held.
6 · HELD
It passed.
A quiet "Held." One light tap. Counted as a moment held.
Still wanting it.
Another reason, another ten minutes. As many times as it takes.
I had it.
"Noted. Tomorrow's a new day." Nothing more.
NO SHAME

Days kept never go down.

A slip resets the streak, and that's all it does. Nothing flashes red. There are no warnings about what you'd lose, and no exclamation points, ever. Allowed days are marked as yours to enjoy, not as gaps.

Only one thing gets color: warm ember, for the days you kept.

History calendar with kept days Noted. Tomorrow's a new day.
36
days kept
Not yet logged.
I'm tempted
Holdfast app icon
Holdfast
7:30 am
Did you hold last night?
Held
Not last night
Holdfast
Fri 7:00 pm
It's Friday. Enjoy it.
EVERY DOOR

One tap from anywhere.

The reminder, the lock screen, a home screen widget, Control Center and the Action Button all open straight into the moment. No menus to get through when it matters.

Forget to log? A single morning check-in asks, only if the night went unlogged.

PRIVATE

It stays on your phone.

Your reasons, your voice, your days. Reminders are scheduled on the device. Export everything as plain JSON whenever you like.

WHEN IT'S READY

Hear when Holdfast launches.

One note at launch. That's it.

Thank you. You'll hear once.
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